👋 Hello, thanks for stopping by! I'm Ingrid, a Senior Product Designer with 9+ years of experience in UX/UI and Digital Product Design. I create scalable solutions that connect user experience, business strategy, and measurable impact.

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💡 Currently, I work at Idwall in the digital security and fraud prevention sector. My experience spans healthcare, finance, and e-commerce, where I've developed expertise in B2C, B2B, and SaaS platforms.

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📊 My process is based on Design Thinking and follows these key highlights:

• Research, Strategy & User-Centered Approach: Conducting discovery and testing to align solutions with user pain points and business goals.

• Data-Driven Decisions: Leveraging metrics like H.E.A.R.T, NPS, CSAT, and conversion rates to measure impact and iterate solutions.

• Collaboration & Facilitation: Working closely with PMs, Devs, and stakeholders to ensure strategic and feasible deliveries.

• Scalability & Efficiency: Contributing to design systems and workflow standardization for consistency and performance.

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☕ Let’s grab a coffee? :)